Mercedes-Benz of Gainesville Blog


Some people buy a luxury car for the Holidays. Here at Morgan Auto Group, we decided to buy a luxury car dealership!

That's right! Having added Sun Toyota in Holiday Fl. and six Rountree Moore dealerships in Lake City Fl. into our group earlier this year, we decided to round out 2016 with something special.

We're extremely proud to welcome Mercedes-Benz of Gainesville into the Morgan Family.

We closed the deal on December 13th (just in time for Christmas), and we're really looking forward to working with the people who have made Mercedes-Benz of Gainesville such a success over the years.

In fact, we're looking forward to it so much that we're keeping the entire team in place! You might know them from TV as the Magnificent 6, and they include GM Chris Baynard, Sales Manager Dan Schmidt, Larry Naro, Ken Davis, Roger Daigan and Scott Stephens.

The acquisition of Mercedes-Benz of Gainesville actually brings Morgan Auto Group's total number of dealerships to 20, including our 19 in Florida and Kia of Columbia in Missouri - and we're more than happy to add a luxury brand to our north Florida dealerships.

Plus, as a former Gainesville resident with a longstanding relationship with the city, our CEO Brett Morgan is especially pleased to welcome the newcomers into the fold!

"The reputation of the store stands on its own as a special place in Gainesville," he said - and with an endorsement like that, we're expecting great things from the newest member of the Morgan family of dealerships. 

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